The SaaS industry is constantly evolving. The tools are changing, the GTM playbooks are getting rewritten, and what worked two years ago is already a case study on what not to do.
If you want to stay sharp, you need to be constantly learning, and the most efficient way to do that in 2026 is through podcasts.
“The best founders I know are always listening, always learning — usually from people who’ve already made the mistakes they haven’t made yet.” – Jason Lemkin
But which podcasts? That is the question.
This blog answers this question. We’ve listed the best SaaS podcasts for 2026. To make it easy, we’ve organised the podcasts by persona.
Top SaaS Podcasts of 2026
| # | Podcast | Best For | Host(s) | Listen |
|---|---|---|---|---|
| 1 | UltraTalent GTM Insight Podcast | All personas — founders, GTM leaders, marketers | Pree Sarkar · Tia Macdonalds | Apple · Spotify · YouTube |
| 2 | The SaaS Podcast | Early-stage founders ($0–$5M ARR) | Omer Khan | Apple · Spotify · YouTube |
| 3 | The Official SaaStr Podcast | SaaS founders at $1M–$50M ARR | Jason Lemkin | Apple · Spotify · YouTube |
| 4 | The SaaS Revolution Show | Founders scaling to $10M ARR | Alex Theuma | Apple · Spotify |
| 5 | Build Your SaaS | Bootstrapped & indie SaaS founders | Justin Jackson · Jon Buda | Apple · Spotify |
| 6 | SaaS Interviews with CEOs, Startups, Founders | Founders who want raw data-driven conversations | Nathan Latka | Apple · Spotify |
| 7 | SaaS Breakthrough | Marketing-led SaaS growth practitioners | Ashley Levesque | Spotify |
| 8 | SaaS Open Mic | Founders focused on SaaS metrics & growth | ChartMogul | Apple · Spotify |
| 9 | SaaS Growth Stacking | Founders & operators focused on scaling | Dan Martell | Apple · Spotify |
| 10 | SaaS Marketing Superstars | B2B SaaS marketers & demand gen | Aaron Zakowski | Apple · Spotify |
| 11 | The Growth Hub Podcast | B2B SaaS marketing leaders | Seija Lappalainen · Reeta Westman | Apple · Spotify |
| 12 | SaaS Insider | SaaS operators & founders | Shira Abel | Apple |
| 13 | The SaaS Sales Performance Podcast | SaaS sales practitioners | Uhubs | Apple · Spotify |
| 14 | SaaS Sessions | B2B SaaS marketers & growth leaders | Sunil Neurgaonkar | Apple · Spotify |
| 15 | Searching For SaaS | Founders evaluating or acquiring SaaS | Nate Bosscher · Josh Ho | Apple · Spotify |
| 16 | Founder Chats | Early-stage founders & indie builders | Josh Pigford | Apple · Spotify |
| 17 | The Data-led Professional | SaaS product & growth analytics teams | InnerTrends | Apple · Spotify |
| 18 | SaaS Stories | Founders & SaaS operators | Joana Inch | Spotify |
| 19 | Better Done than Perfect | SaaS product & customer success teams | Userlist | Apple · Spotify |
| 20 | The SaaS Venture | Bootstrapped SaaS founders | Darren Shaw · Aaron Weiche | Apple · Spotify |
#1 UltraTalent GTM Insight Podcast
Hosted by Pree Sarkar and Tia Macdonalds
UltraTalent GTM Insights brings you conversations with SaaS founders and GTM leaders across the globe. This podcast focuses on challenges related to hiring top-third talent, scaling sales teams, and leading under pressure. It focuses on what actually drives performance inside modern GTM organisations.
The show runs three formats: GTM Spotlight (deep-dive interviews with senior operators), leadership stories (founders and executives on the decisions that shaped their careers), and talent insights (what actually separates top-third GTM performers from the rest).
What You’ll Learn:
- How to hire top-third GTM talent and build teams that perform under pressure
- What scaling sales teams across the US, Europe, and APAC actually looks like
- Leadership stories and talent insights from operators at CrowdStrike, AWS, Zscaler, AppDynamics, and Rubrik
- Real frameworks (ICE, 3Rs, DAC, MEDDIC) applied in practice by the people who built them
Why You Should Listen: Every guest has built or led a GTM function at a company you know — across three continents. The show covers hiring, scaling, and leadership through a practitioner lens that most podcasts don’t reach. If you work in a modern SaaS organisation and want to understand what separates the teams that perform from the ones that don’t, this is the most direct resource on that question.
Links To Listen:
About The Hosts: Pree Sarkar and Tia Macdonalds lead UltraTalent, a specialist GTM recruitment firm placing proven sales and GTM operators across SaaS and technology companies in the US, Europe, and APAC.
Their daily work is understanding what makes high-performance GTM teams tick, which is exactly why the conversations on this show go deeper than most.
Best SaaS Podcasts for SaaS Founders and CEOs
Whether you’re pre-revenue or pushing toward $10M ARR, the shows in this section are built around the specific problems founders face: when to hire, when to raise, when to pivot, and how to build a company that doesn’t fall apart when you stop touching every deal yourself.
1. The SaaS Podcast
Hosted by Omer Khan
“The SaaS Podcast” is the most targeted resource for early-stage SaaS founders navigating $0–$5M ARR. Host Omer Khan interviews founders and entrepreneurs who have built and scaled SaaS businesses, extracting the specific decisions, mistakes, and frameworks that drove their results — not the polished version, but the actual one.
What You’ll Learn:
- How to find and validate product-market fit before you scale
- The hiring and growth decisions that define the $0–$5M ARR stage
- What successful SaaS founders actually did differently at the early stage
Why You Should Listen: Khan prepares for every interview, asks specific questions, and doesn’t let guests’ answers drift into vagueness. With 500+ founder interviews in the archive, it’s the deepest single resource for early-stage SaaS founder thinking available in any format.
Best Episode: “The Journey to Discovering Our Ideal SaaS Customer” — Alex Yaseen, founder and CEO of Parabola, walks through how his collaborative data automation tool found its ICP among non-technical teams handling complex data processes. A masterclass in customer discovery done right.
Links To Listen:
About The Host: Omer Khan is a SaaS entrepreneur and consultant. He holds deep experience in building and growing software businesses. He founded SaaS Club, one of the largest communities for SaaS founders, and has coached more than 150 founders.
“I work in professional services, yet the quality of Omer’s guests and his interviewing skills are such that applications abound to business in general.” — Bobby
2. The Official SaaStr Podcast
Hosted by Jason Lemkin
The Official SaaStr Podcast is the longest-running and most widely followed resource for SaaS founders and executives. It is built around Jason Lemkin’s core thesis: “getting from $0 to $100M ARR requires learning from people who’ve already done it.” This podcast brings in the founders, CROs, and CEOs whose decisions created the modern SaaS playbook.
What You’ll Learn:
- How the best SaaS companies scaled from $1M to $100M+ ARR
- What investors and board members actually look for in SaaS founders
- GTM strategy, hiring, pricing, and what breaks at each growth stage
Why You Should Listen: SaaStr brings a unique combination of investor insight and founder experience. Lemkin has seen more SaaS companies succeed and fail than almost anyone, and that pattern recognition shows in how he frames every conversation.
Best Episode: “15 Signs You Have A SaaS Metrics Problem (and How to Fix it)” — Dave Kellogg, EIR at Balderton Capital, breaks down the most common ways SaaS founders misread their own metrics, and what to do about each one. Permanently useful regardless of your stage.
Links To Listen:
About The Host: Jason Lemkin founded EchoSign (acquired by Adobe for $400M) and is the founder of SaaStr — the world’s largest community for B2B SaaS founders and executives. He has invested in Algolia, Talkdesk, Salesloft, and Pipedrive.
“The emphasis on being passionate about problem-solving as your mission statement is key to any business venture or brand creation. Love it!” — Eddie J. Sotoqwe
3. The SaaS Revolution Show
Hosted by Alex Theuma | 446+ episodes
The SaaS Revolution Show is where SaaS founders, executives, and investors share inside stories and practical tactics on scaling companies, acquiring customers, and navigating the realities of building a global SaaS business. This SaaS podcast draws on the same network that makes SaaStock the largest B2B SaaS conference in Europe.
What You’ll Learn:
- How SaaS founders have navigated the hardest stages of scaling
- GTM strategies that work in European and global markets
- How AI is changing SaaS pricing, positioning, and product strategy
Why You Should Listen: Alex Theuma’s access to the SaaStock community means the guest list goes beyond the usual American SaaS circuit. If you want to understand how the best SaaS companies in Europe and beyond are actually built, this is the most direct line to those conversations.
Best Episode: “Has Branding in B2B SaaS Taken a Back Seat?” — Angeley Mullins, CCO at Resourcify, on sustainable revenue growth, product-market fit, and why most SaaS companies get brand strategy wrong.
Links To Listen:
About The Host: Alex Theuma is the founder and CEO of SaaStock, the largest B2B SaaS conference in Europe. Based in London, he has spent over a decade building the SaaS community and connecting founders with the knowledge they need to scale.
“A must listen for all the SaaS minds out there. Alex’s a great conversationalist! I like how natural he is, together with his guests, they give great insights about the SaaS industry, and they have the most expertise and inspiring stories.” — Facqt Media
4. Build Your SaaS
Hosted by Justin Jackson and Jon Buda
Build Your SaaS is a podcast about starting and growing a SaaS product. It is hosted by two founders who have started and grown a SaaS product. Jackson and Buda share the actual decisions, numbers, and lessons from building Transistor.fm: a podcast hosting platform they bootstrapped to profitability. Most podcasts look back on success; this one documents the journey as it happens.
What You’ll Learn:
- What building a bootstrapped SaaS looks like from the inside, decision by decision
- How to approach pricing, marketing, and product development without outside capital
- The team dynamics and personal challenges that come with co-founding a SaaS product
Why You Should Listen: There’s no filter here. Jackson and Buda share the revenue numbers, the mistakes, and the hard conversations — making it the most honest behind-the-scenes SaaS podcast available.
Best Episode: “Startup coaching: helping founders and team members realize their full potential” — with Marcella Chamorro on how to manage founder stress, team dynamics, and the difficult conversations most early-stage teams avoid.
Links To Listen:
About The Hosts: Justin Jackson and Jon Buda are the co-founders of Transistor.fm. Jackson is a long-time SaaS writer, marketer, and podcaster. Buda is a developer and product builder. Together, they have bootstrapped Transistor from zero to a multi-million dollar ARR business.
“The behind-the-scenes information about the developments in the SaaS world is excellent. I started listening to the 2020/2021 episodes. Excellent historical recount as it happens.” — JeERR
5. SaaS Interviews with CEOs, Startups, Founders
Nathan Latka’s podcast is unlike any other on this list. Every interview runs 15–20 minutes and goes straight to the numbers: MRR, ARR, churn, CAC, LTV. Latka has interviewed over 1,000 SaaS founders and CEOs, and the format is deliberately direct — he asks the revenue questions most podcast hosts politely skip. The result is the largest archive of real SaaS business data available anywhere in podcast format.
What You’ll Learn:
- What real SaaS revenue, churn, and growth numbers look like across hundreds of companies
- The strategies and decisions that have driven growth for SaaS founders at every stage
- How to benchmark your own metrics against companies at similar stages
Why You Should Listen: If you want to understand what SaaS businesses actually look like financially — not the press release version — there is no better resource. Over 1,000 episodes means the archive covers almost every business model and stage.
Best Episode: “9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet” — the marketing team-building lessons from three of the most recognised B2B SaaS brand-building stories in one episode.
Links To Listen:
About The Host: Nathan Latka is a SaaS entrepreneur, investor, and author of How to Be a Capitalist Without Any Capital. He founded Heyo (acquired) and runs GetLatka.com, a database of SaaS company metrics.
Listener Review: “Nathan does a nice job keeping you on your toes. Enjoyed the conversation and look forward to returning for round two in the future.” — M.r.Archer
6. Founder Chats
Founder Chats is Josh Pigford’s candid interview series with startup founders. He started this podcast while running Baremetrics. This B2B SaaS podcast features the personal stories, real decisions, and hard lessons from people building SaaS companies. It doesn’t include only the keynote version; it includes the actual struggles and wrong turns.
What You’ll Learn:
- The personal and professional realities of building and running a SaaS startup
- How successful founders approached the decisions that defined their companies
- What the entrepreneurial mindset actually looks like in practice
Why You Should Listen: Pigford is a founder himself, which means his questions come from a place of genuine understanding rather than journalism. The conversations feel less like interviews and more like two builders being honest with each other.
Best Episode: “How to Develop the Products Your Customers Actually Need” — with Aran Khanna of Archera on customer-centric product development and the future of cloud automation.
Links To Listen:
About The Host: Josh Pigford founded Baremetrics, a SaaS analytics platform, bootstrapped it to $5M ARR, and sold it in 2022. He now builds and invests in software products.
“This is one of the most insightful podcasts that I have ever come across. Josh does such a great job of sharing wisdom and leading meaningful conversations with guests who bring so much experience to the table.” — ASobering
7. Searching For SaaS
Searching For SaaS takes a different angle from every other podcast on this list: it looks at SaaS businesses as acquisition targets. Bosscher and Ho analyse real SaaS companies, evaluate their market positioning and profitability, and discuss what makes a SaaS product worth buying — or not. For founders considering exits or operators evaluating competitive products, it’s the most practical resource available.
What You’ll Learn:
- How SaaS businesses are evaluated and valued as acquisition targets
- What makes a SaaS product defensible and profitable at scale
- How to think about positioning and differentiation from a buyer’s perspective
Why You Should Listen: The acquisition lens forces a more analytical view of SaaS product strategy than most founder-focused podcasts apply. If you want to understand what your business actually looks like from the outside, listening to Bosscher and Ho evaluate other companies is a fast education.
Best Episode: “Would we buy either of these SEO, AI, or Chrome Plug-in SaaS?” — A detailed teardown of three SaaS categories with direct analysis of acquisition potential and growth strategy.
Links To Listen:
About The Hosts: Nate Bosscher and Josh Ho are both experienced in SaaS entrepreneurship. Josh is the founder of Referral Hero and has built and grown a SaaS business; Nate brings the analytical lens of someone actively searching for acquisition targets.
“Hearing Nate and Josh’s journey is great, especially with Josh having a successful startup and Nate still searching. As a wannabe entrepreneur, this podcast has been inspirational.” — Dmak20
8. The SaaS Venture
The SaaS Venture is a behind-the-scenes look at running bootstrapped SaaS companies, hosted by two founders who have built profitable software businesses without venture capital. Shaw and Weiche share product updates, sales results, feature releases, and the real conversations that happen when you’re building without a safety net.
What You’ll Learn:
- How bootstrapped SaaS founders approach product, pricing, and growth
- The real ups and downs of building without outside funding
- How to collect and act on user feedback to drive product decisions
Why You Should Listen: Shaw and Weiche are both leaders in the world of bootstrapping tech companies — candid, knowledgeable, and deeply practical. If you want to build a SaaS business without playing the Silicon Valley funding game, this is the most grounded perspective on the list.
Best Episode: “User Feedback” — a detailed look at how they collect, process, and act on user feedback, and why most SaaS companies get this wrong.
Links To Listen:
About The Hosts: Darren Shaw is the founder of Whitespark, a local SEO software company. Aaron Weiche is a SaaS entrepreneur who has built and sold multiple software companies.
“Aaron and Darren are both leaders in the world of bootstrapping tech companies, and they’re both charismatic, knowledgeable, good people. This podcast is off to an awesome start with a unique angle on the startup game and how to make a business work without playing the Silicon Valley venture capital game.” — Willys DeVoll
SaaS Podcast for GTM and Revenue Leaders
9. SaaS Growth Stacking
SaaS Growth Stacking is Dan Martell’s podcast on scaling SaaS businesses — covering customer acquisition, activation, monetisation, metric optimisation, churn reduction, and fundraising. Episodes are deliberately short (under 10 minutes for solo episodes) and focused, making it one of the most time-efficient shows on this list.
What You’ll Learn:
- Proven frameworks for scaling a SaaS business from $1M to $10M ARR
- How to think about customer acquisition, onboarding, and retention as a system
- The operational and personal habits of high-growth SaaS founders
Why You Should Listen: Martell has built and sold multiple SaaS companies and has coached over 600 SaaS founders including clients from ClickFunnels, Proposify, and Carrot. He shares what he’s actually doing — not generic growth frameworks.
Best Episode: “How to Plan Your Week Like a Millionaire CEO” — a breakdown of the 36-hour workweek framework Martell uses to run a $100M operation without burning out.
Links To Listen:
About The Host: Dan Martell is a Canadian entrepreneur, investor, and SaaS coach. He is the Managing Partner at High Speed Ventures, runs SaaS Academy (coaching 600+ SaaS founders), and is the author of Buy Back Your Time.
“Dan is so insightful and straightforward, I love that he is right on point and shares so many strategies!” — Ariel1104
10. The SaaS Sales Performance Podcast
The SaaS Sales Performance Podcast by Uhubs is designed specifically for SaaS sales professionals who develop, improve, and advance. Episodes cover sales career progression, high-performance team building, and the specific competencies that separate consistent quota-carriers from everyone else.
What You’ll Learn:
- How to fast-track a SaaS sales career from individual contributor to leadership
- What high-performance SaaS sales teams do differently from average ones
- The frameworks and habits that drive consistent revenue performance
Why You Should Listen: The focus on improving sales performance rather than just tactics makes this the most useful resource on the list for SaaS sales practitioners who want to understand their career trajectory, not just their next deal.
Best Episode: “How To Fast Track Your Sales Journey” — Italo Maddalozzo, VP of Sales at Sermo, walks through his journey from call centre to sales leadership and the specific values and frameworks that drove his ascent.
Links To Listen:
About The Host: Uhubs is a sales development platform for SaaS companies, focused on helping revenue teams build the capabilities that drive consistent performance.
Podcast for B2B Marketers and Demand Gen Professionals
11. SaaS Breakthrough
SaaS Breakthrough dives into the marketing strategies that drive growth for SaaS businesses. Host Ashley Levesque interviews marketing leaders and practitioners about the specific campaigns, channels, and frameworks that have produced real results — with a particular focus on webinars, audience engagement, and the intersection of marketing and revenue.
What You’ll Learn:
- How marketing leaders at SaaS companies build demand gen programmes that produce real pipeline
- The role of webinars and events in a modern SaaS marketing strategy
- How to build an audience and turn engagement into revenue
Why You Should Listen: Levesque brings a fresh and well-informed perspective to each episode, and the show stays close to execution — what was done, what happened, and what to do differently — rather than staying at the level of strategy.
Best Episode: “How Digital Reach Is Fighting Toxic Productivity in Marketing Leadership” — Mandy Thompson, CEO of Digital Reach Online Solutions, on the challenges of marketing leadership and the hidden costs of over-accessibility.
Links To Listen:
About The Host: Ashley Levesque is a marketing expert and VP of Marketing at Banzai, with deep experience in SaaS demand generation, webinar strategy, and brand building.
12. SaaS Open Mic
SaaS Open Mic by ChartMogul features insightful conversations with SaaS leaders about growth, metrics, and what the data actually shows about how subscription businesses succeed. Grounded in ChartMogul’s own research on SaaS benchmarks, the episodes are more empirically rigorous than most podcasts in this category.
What You’ll Learn:
- Which SaaS metrics actually predict retention and growth (and which ones mislead)
- How the best SaaS companies approach growth strategy at different ARR stages
- How distributed and remote teams maintain performance and culture
Why You Should Listen: ChartMogul’s access to anonymised SaaS data across thousands of companies means their editorial perspective on what drives growth is grounded in evidence, not anecdote.
Best Episode: “Creating Thriving Culture While Working Remotely” — Tatiana Correa of Revolv Culture Solutions on building a strong team culture in globally distributed companies.
Links To Listen:
About The Host: ChartMogul is a subscription analytics platform used by thousands of SaaS companies to track and optimise their revenue metrics.
13. SaaS Marketing Superstars
SaaS Marketing Superstars features in-depth conversations with the marketing leaders driving growth at successful SaaS companies. Aaron Zakowski interviews CMOs and growth marketers about the specific tactics, channels, and campaigns producing real pipeline — with a focus on SEO, lead generation, and conversion optimisation.
What You’ll Learn:
- Advanced marketing and lead generation techniques specific to SaaS businesses
- Real-world case studies from senior SaaS marketers
- How to build an SEO and content strategy that drives compounding pipeline growth
Why You Should Listen: Zakowski runs a SaaS-focused marketing agency, which means his questions are grounded in the practical reality of running SaaS marketing programmes — not just theorising about them.
Best Episode: “How to Grow Your B2B SaaS with SEO” — Jeremiah Smith, CEO of SimpleTiger, on SEO strategy for SaaS companies: keyword research, content marketing, common pitfalls, and what actually drives organic pipeline.
Links To Listen:
About The Host: Aaron Zakowski is the founder of Zammo Digital, a SaaS-focused marketing agency. He works with B2B SaaS companies on paid acquisition, SEO, and conversion optimisation.
“This podcast is consistently producing some of the best SaaS marketing advice out there. Its guests are all speaking from experience and spilling the beans about tactics that work. Keep up the good work!” — Resenate
14. The Growth Hub Podcast
The Growth Hub Podcast is produced by Advance B2B, one of the leading B2B SaaS marketing agencies in Europe, and features practitioners who have actually run the campaigns and built the teams — not speakers preparing for their next conference slot. Episodes cover advanced B2B SaaS growth strategy, marketing leadership, and customer research.
What You’ll Learn:
- Advanced B2B SaaS growth and marketing strategy from senior practitioners
- How to measure and communicate the ROI of marketing programmes
- The frameworks behind scaling B2B SaaS marketing from early stage to $50M+ ARR
Why You Should Listen: The Advance B2B team’s European perspective on B2B SaaS marketing brings a different angle on the same problems — and their access to practitioners from across the continent means the guest pool is less recycled than most US-focused podcasts.
Best Episode: “How to measure your customer stories’ ROI” — Joel Klettke of Case Study Buddy on how to create, align, and measure customer stories as a revenue driver.
Links To Listen:
About The Hosts: Seija Lappalainen and Reeta Westman are both senior team members at Advance B2B, a leading European B2B SaaS marketing agency.
“Edward is amazing at interviewing key guests in the B2B marketing space and teasing out the valuable knowledge they have to share. I especially enjoyed the interview with Steffen Hedebrandt, full of great insights!” — Mark Colgan
15. SaaS Insider
SaaS Insider is Shira Abel’s long-running interview series covering the operational and marketing realities of running a SaaS business. With 93 episodes in the archive featuring SaaS founders, investors, and operators, the show offers a comprehensive look at what it takes to grow, sell, and manage a SaaS company.
What You’ll Learn:
- How SaaS operators and founders approach growth, sales, and team management
- Strategies for improving conversion rates and building trust with prospects
- Perspectives from both investors and operators on what SaaS success requires
Why You Should Listen: Abel founded Hunter & Bard, a marketing agency, which gives her a practitioner’s eye for the decisions that actually move the needle. The archive is particularly strong for anyone building a B2B SaaS marketing or sales function from scratch.
Best Episode: “Rob Rawson on Team Management and Increasing Conversion Rates” — Rob Rawson, CEO of Time Doctor, on managing a global remote team, building trust with prospects, and the specific techniques that drive conversion rate improvement.
Links To Listen:
About The Host: Shira Abel is the CEO of Hunter & Bard, a SaaS-focused marketing agency, and an experienced SaaS operator with deep expertise in demand generation and digital marketing.
16. SaaS Sessions
SaaS Sessions is a community-first podcast for B2B SaaS marketers and growth practitioners. Host Sunil Neurgaonkar interviews founders and marketing leaders about the specific strategies driving growth at SaaS companies across India and globally — covering marketing funnels, PLG mechanics, and demand generation in emerging and high-growth markets.
What You’ll Learn:
- Marketing funnel strategy for both sales-led and product-led SaaS businesses
- How leading SaaS marketers approach customer acquisition and retention
- The growth tactics that are working at SaaS companies across different geographies
Why You Should Listen: SaaS Sessions brings a global perspective — particularly strong on the Indian SaaS ecosystem — that most US-centric podcasts miss entirely. For marketers at international SaaS businesses, the context is immediately relevant.
Best Episode: “Marketing Funnels 101” — Vikram Bhaskaran, who has led marketing at FusionCharts, Freshworks, and Chargebee, on how to align marketing funnel strategy with business goals across both sales-led and PLG models.
Links To Listen:
About The Host: Sunil Neurgaonkar is a SaaS growth professional and community builder with deep experience in B2B SaaS marketing strategy and demand generation.
Listener Review: “This is one of the most impactful SaaS podcasts that I have ever come across! Sunil does such a great job of sharing his own personal wisdom and I love how he leads meaningful conversations with guests who bring so much experience and actionable insight to the table.” — ASobering
17. The Data-led Professional
The Data-led Professional by InnerTrends applies a data and analytics lens to SaaS growth — exploring how product data, user behaviour, and customer research should drive product decisions, acquisition strategy, and retention programmes. Episodes feature practitioners who have built data-driven growth systems at real SaaS companies.
What You’ll Learn:
- How to use product and behavioural data to drive SaaS growth decisions
- The role of data in customer-led growth and retention strategy
- Best practices in product analytics and how to apply them at your SaaS stage
Why You Should Listen: InnerTrends’s own work as a product analytics platform means the conversations are grounded in real data problems — not theoretical frameworks about what good analytics looks like.
Best Episode: “On how customer-led growth supports any-led strategies” — Georgiana Laudi, CEO of Forget The Funnel, on how customer-led growth works as a framework regardless of whether your primary motion is sales-led, product-led, or marketing-led.
Links To Listen:
About The Host: InnerTrends is a product analytics company that helps SaaS businesses understand how user behaviour drives growth, retention, and revenue.
18. SaaS Stories
SaaS Stories features the personal and professional journeys of SaaS founders and operators — focusing on the human side of building a software business. Host Joana Inch draws out the real experiences behind company milestones: the pivots, the failures, and the moments of clarity that changed direction.
What You’ll Learn:
- The personal stories and key decisions behind successful SaaS companies
- How founders navigated their hardest challenges and biggest mistakes
- How to approach B2B revenue attribution and marketing measurement
Why You Should Listen: Inch’s focus on personal narratives produces conversations that are both strategically useful and humanly honest — a rarer combination than it sounds.
Best Episode: “Optimising B2B Revenue Attribution with Lars Grønnegaard, CEO & Co-Founder of Dreamdata.io” — a practical and candid conversation on how to connect marketing activity to revenue in multi-touch B2B buying journeys.
Links To Listen:
About The Host: Joana Inch is a SaaS expert and advisor with deep experience in B2B sales and marketing. She is the founder of a SaaS consultancy focused on helping European technology companies grow.
19. Better Done than Perfect
Better Done than Perfect by Userlist covers SaaS product management and customer communication — specifically how what you say to users, and when, drives retention, expansion, and satisfaction. Episodes feature practitioners building product and customer success functions at SaaS companies.
What You’ll Learn:
- How to design customer communication that drives retention and reduces churn
- The intersection of product management and customer success in SaaS
- How to build authentic B2B brand communication that feels human
Why You Should Listen: Userlist’s focus on user communication as a growth lever means the conversations go into a corner of SaaS that most marketing and product podcasts leave underexplored.
Best Episode: “Marketing for Humans with Sarah McCredie” — Sarah McCredie, Director of Product Marketing at Recurly, on how B2B brands can make their messaging more authentic, simpler, and more effective.
Links To Listen:
About The Host: Userlist is a customer messaging platform built specifically for SaaS companies, focused on helping product and marketing teams communicate with users at the right moment.
Also Worth Your Time
Beyond the 20 above, these shows have strong enough guest quality to warrant a regular listen depending on your role.
Revenue Builders (John McMahon and John Kaplan, Force Management) — required listening for enterprise sales leaders at VP and above. McMahon wrote The Qualified Sales Leader and has trained sales organisations at Salesforce, Cisco, and Zuora. Apple · Spotify · YouTube
30 Minutes to President’s Club (Armand Farrokh, Nick Cegelski, Mark Kosoglow) — highest-return podcast per hour for front-line AEs and sales managers. 60,000+ newsletter subscribers and measurable listener results. Apple · Spotify · YouTube
The GTM Podcast (GTMnow) (Scott Barker) — most current resource for CROs and GTM leaders on outbound, pipeline, and GTM design in 2026. Apple · Spotify · YouTube
The Dave Gerhardt Show / Exit Five (Dave Gerhardt) — reference point for B2B SaaS marketing leaders. Demand gen, brand, and the CMO role without the corporate filter. 5,000+ paid community members. Apple · Spotify · YouTube
Marketing Against the Grain (Kipp Bodnar and Kieran Flanagan) — experiment-backed marketing insights from people running programmes at HubSpot scale. Apple · Spotify · YouTube
Lenny’s Podcast (Lenny Rachitsky) — 4.9 stars, 290+ episodes. Best for marketing and product leaders who need to understand the product-GTM connection and when PLG stops working as a primary acquisition strategy. Apple · Spotify · YouTube
The Transaction (Craig Rosenberg and Matt Amundson) — B2B GTM post-ZIRP from an analytical standpoint, backed by Rosenberg’s pattern recognition from TOPO/Gartner across hundreds of SaaS companies. Apple · Spotify · YouTube
Frequently Asked Questions
What is the best SaaS podcast overall in 2026?
UltraTalent GTM Insight. It’s the only show on this list that applies equally to founders, revenue leaders, and marketers — because the guests are practitioners who have built and scaled at companies like AWS, CrowdStrike, Zscaler, AppDynamics, and Rubrik. The hosts don’t waste time on basics. Episodes start where most podcasts take 30 minutes to arrive.
What is the best SaaS podcast for founders?
It depends on your stage. At $0–$5M ARR, The SaaS Podcast with Omer Khan is the most targeted resource — 500+ founder interviews, no filler. At $5M–$50M ARR, SaaStr with Jason Lemkin goes deeper on growth, board dynamics, and what the next stage actually requires. For bootstrapped founders building without VC, Build Your SaaS and The SaaS Venture both document the reality of that path in real time.
What is the best SaaS sales podcast?
The SaaS Sales Performance Podcast by Uhubs is for practitioners focused on sales career development. SaaS Growth Stacking with Dan Martell for leaders focused on scaling their revenue operations. And from the “Also Worth Your Time” section, Revenue Builders with John McMahon is the most comprehensive resource for enterprise sales leaders at VP and above.
What is the best SaaS marketing podcast?
SaaS Marketing Superstars with Aaron Zakowski for B2B SaaS-specific tactics. SaaS Sessions with Sunil Neurgaonkar for growth and funnel strategy. The Growth Hub Podcast for advanced B2B marketing leadership. And Exit Five with Dave Gerhardt for direct, opinionated takes on the CMO role.
What is the best B2B SaaS podcast for GTM leaders?
UltraTalent GTM Insight Podcast for operator-level conversations with people who have built GTM teams at the companies you’re competing with. GTMnow for current intelligence on how the best revenue teams are structuring their motions. Revenue Builders for enterprise sales methodology and leadership.
Which SaaS podcasts are best for understanding AI’s impact on GTM?
The SaaS Revolution Show covered it with Nathan Latka on AI and SaaS pricing. UltraTalent GTM Insight covered it directly with Warren Schilpzand of SambaNova Systems on selling agentic AI without overpromising. GTMnow consistently covers it in outbound motion and pipeline design. Between the three, you get the full picture across sales, product, and marketing.
How many SaaS podcasts should I subscribe to?
One per function, maximum two. The return drops fast when you’re listening to five shows covering overlapping territory. Pick the one that matches your current biggest problem, listen for a month, and reassess.
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