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  • E5: 12 Winning Tactics for Tech Companies to Penetrate Markets in Asia with Graham Sowden

    E5: 12 Winning Tactics for Tech Companies to Penetrate Markets in Asia with Graham Sowden

    Timestamps: 01:56 Graham’s unforgettable experiences in Asia 08:30 Question why do you want to build an HQ in Asia 11:00 Best country for setting base 12:46 Cultural nuances between Asian countries 15:13 Penetrating your target market in China 22:49 How to fix poorly performing regions in Asia 26:27 De-risking a growth plan 30:30 Big takeaway…